Public Relations activities are always long term ones – their results become visible later than those of sales promotions. Nevertheless, it is due to PR campaigns, not sales promotions,  that potential consumers are given complete information about the products and will remember the brand, which actually guides consumer decisions (we choose what we know).  

 

In order of PR to truly influence the consumer, it should carry out meticulously drawn up strategy: from market analysis to planning specific campaigns, activities, media relations.

 

Basing on the above assumption we start our cooperation from building individual and sales-oriented Public Relations strategy, following 4-modules model:

                       

                        Tabasco PR Strategy Model 

                              Strategy realisation, monitored online by a Customer          

                            Media basis, working out a message for media     

                        Basic plan of activities, training, choosing flagship products

                   Market and competition analysis: internet and press monitoring, market research

 

Assumptions and strategy frame are based on available market analyses, Internet, press and B2B media monitoring. Customer Manager assigned by Tabasco works out basic plan of activities, together with a customer chooses products and specifications that are key to build marketing message directed to the market in the next stage via media, internet,  BTL or B2B activities.

 

PR model strategy is easily adjustable. A customer is free to give up some of the modules and start a cooperation from a chosen stage, yet our experience proves that the best and the fastest results are achieved when  implementing a complete, four-stage model.